Why You Need A Mission Statement

If you walked inside my bedroom right now, you’d balk at amazing flurry of electric green and pink post-it notes covering all my walls. Why am I spending my Friday evening with mad scientist Einstein-like conceptualizing and note taking? As I have taken the recent quantum leap into entrepreneurship and freelancing, I’m planning what will eventually be known as my revised mission statement. It’s kind of epic. You’re probably wonder why all this matters. Read on folks.

Mission statements and vision statements are vital to successful branding. While mission statements sum up the overall purpose of one’s business or life goals, a vision statement is how you see your company or life existing in the future. It doesn’t matter if you’re a large or small business owner or a budding entrepreneur, if your goals aren’t clear, it’s either going to make or break you.

Sometimes it can be really hard for folks to figure out what they stand for. My recommendation is to actually take a look at your vision statement first to get a better sense of your ultimate mission.

When visioning, ask yourself this: What would my ideal world look like? What issues in the world do I feel passionate about changing? How would I plan on solving this issue if I could? Given my skills right now, what could I do to serve? Using all five senses, describe this world. Now take that list and map it back into your game-plan: your mission statement.

A good mission statement solves four main questions:

  1. What is it that you do exactly? What products/services are you offering to the world? 
  2. How do you do it? Is it through writing, designing, photographing, what exactly? 
  3. Whom are you serving? Defining your target audience is key here.
  4. What value are you bringing? This is what a client or customer will feel and experience when engaged with your brand.

Some things that may also help is thinking through what your ideal day or week would look like. Describe your dream day — from beginning to end and jot down some of your desired feelings and actual activities. Outside of this, look at some of your passions and talents. Lastly, think through some of your core values and use these as a guide to help fill in the gaps.

Not having a direction is the number one mistake when changing paths and business directions. After defining the purpose as to why one exists, ideas start to pop and things will start aligning with your real goals and dreams. 

When prepared with a mission statement that’s truly aligned with the purpose of your brand, it’ll keep you on the right track and act as the catalyst for attracting the right work and partnerships. Things will flow easier and it’ll act as a reminder to what your brand really stands for.

Can other people understand your mission and vision? Can they share your passion? But mostly, does it make sense to you?