Reinventing how standard cable television and streaming services can co-exist together


Google approached our studio to create the entire Fiber TV experience from scratch, to be rolled out in selected areas like Kansas City and Austin.

Collaborating as a lean team, we created an entirely new interface leveraging the search capabilities of Google while simultaneously setting requirements ourselves as we continued along the project. The end product was an elegant design system with thoroughly tested UX and a clear, bold and modern visual system with a full-fledged design library for a brand new kind of Google TV experience. 



Design Lead


Fantasy Interactive


01. Phase One


Define UX that blends live and streaming services.

02. Phase Two

Design +

Translate documentation and UX/IA into detailed designs and coded prototypes.

03. Phase Three


Ongoing support through the development phases.


01. Phase One

Product Vision


Information Architecture

An overarching system for new and existing TV features. 

Feature Definition

New and improved features and functionalities for a smarter and more curated TV experience.

High-Level Sitemap

A navigation structure and hierarchy to tie it all together.


Research Readout

Informed insights from user and concept testing with potential and current customers. 

Visual Exploration

An initial visual manifestation of features and concepts to bring them to life. 



Design & Build