IBM Watson

Creative Direction

VSA Partners
IBM Watson

Working with the IBM Watson team, I was tasked to show the quantum improvements that come when business goes cognitive. I expressed how to bring cognitive business to life through stories, information and case studies, allowing visitors to understand it not just as an abstract concept but as something that they can achieve in their business through incremental actions. 


User Questions:

“What does it mean to become a cognitive business?”

“Will cognitive business affect my industry?”

“How do you build a cognitive business?”

“Are any of my peers building cognitive businesses, and doing it well?”

“What are the tools?”

“What do I need to do first to start using IBM Watson capabilities in my business?”


What is Cognitive:

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