Real Food Co.


This project was proposed for an organic Hungarian food market in Transylvania. It was a very gratifying project mainly because the gastronomic tradition has been one of my greatest cultural influences while growing up in a Hungarian community in America. The design process was conceived by adapting references from traditional Hungarian roots: the national symbol of the horse, saturated blues synonymous with Hungarian china, and ingeniously balanced typography.

The visual communication had to be easily understood mainly because the "health conscious" culture in Transylvania was non existent. By infusing iconic graphics, traditionally symbols and typographic elements, the brand would communicate tradition and modernity. What resulted was a high-end organic market that aimed at a demanding target seeking new experiences and a need for change.