Global responsive redesign of SelectNY’s website. It called for a complete refresh and modern, updated and elegant look with edge. The result was a scrolling non-traditional homepage, asymmetrical grid to support their work, and all pages balanced with lots of white space to give an editorial vibe.
Role - Design Lead
Studio - Freelance
Team - Steve Whittier (CD), Andres Weiss (Marketing Director), Megan Christensen (Producer)