Interactive Tech Table

The goal was to create an experiential installation that draws people in and attracted buzz. In order to provide a lasting brand and business value, we imagined a next generation experience that’s destination-worthy, romances the product and drives sales. An immersive experience that is multi-player, connects customers to each other and to the iconic denim brand of Diesel.

For the installation, the ability to engage in the creative manipulation of the environment and connect to a community of brand participants was of key importance. What resulted were elements of surprise and delight and the power to elicit an unexpected reaction.

ROLE: 
Art Direction

STUDIO: 
SapientNitro

 

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Where Diesel denim is brought to life through seeing, hearing and feeling. A sensorial experience that can be explored individually. Yet grows in tonality and intensity as more people interact.