Interactive Tech Table

The goal was to create an experiential installation that draws people in and attracted buzz. In order to provide a lasting brand and business value, we imagined a next generation experience that’s destination-worthy, romances the product and drives sales. An immersive experience that is multi-player, connects customers to each other and to the iconic denim brand of Diesel.

For the installation, the ability to engage in the creative manipulation of the environment and connect to a community of brand participants was of key importance. What resulted were elements of surprise and delight and the power to elicit an unexpected reaction.

Art Direction





Where Diesel denim is brought to life through seeing, hearing and feeling. A sensorial experience that can be explored individually. Yet grows in tonality and intensity as more people interact.